About Jenuine Beauty

Jenuine Beauty Pure Minerals and Aromatherapy was founded and built by myself, Jennifer Bingham. I founded Jenuine Beauty Pure Mineral Makeup for the benefit of women. It was in my design to make a business that was mutually beneficial for both the consumer and the crafter. All of our products are formulated to be healthful as well as beautiful so that instead of just enhancing a woman's appearance, they also improve her overall health as well. At Jenuine Beauty we lovingly handcraft over 100 products that are scientifically designed to be natural and healthful. All of our formula's are free of fillers, harmful synthetics, toxic colors, and harmful preservatives.

The most common question that I get is why did I start a cosmetic business?

All of my life I have been creative and inquisitive, and for many years I was not sure what I should do with my creative streak. In due course I went to college and after a year and a half majoring in vocal performance, I switched to Art, after six weeks of that I switched to International Studies-determining that I was going to be a foreign ambassador and learn 8 languages at the same time. Somehow I ended up with a B.S. of Science- I am still not sure how that came about! Suffice it to say that I was in my last year of Animal Science when I had an epiphany: I was going to learn how to make healthy makeup!

I had always been interested in beauty and beauty products, and having worked as a consultant to a large beauty firm throughout college I was really curious as to how it was done. Well, one thing led to another and I found myself absorbing like a sponge everything that I could get my hands on about the subject.

Gradually as I learned more and more, I became appalled at what I was learning; Every cosmetic company that I came across was putting terrible toxins into their makeup formulas and skincare products to save cost and it was completely unregulated by the government. I found that the cosmetic industry was regulated only by themselves, in addition I found there are industrial-strength carcinogens and toxins in most of their formulas.

I resolved then and there that I would create the best skin care and makeup line possible and that it would be actually healthy and beneficial and most importantly toxin-free. This began six years of blood, sweat, and tears, trial and error, as well as boxes full of research. But in the end, I created Jenuine Beauty, a truly one of kind makeup that has had tremendous success due to the fact that because of its unique ingredient formulation- it is healthy and toxin-free, it lasts all day without re-application and women love its light velvety feel. They also like the fact that it is so skin protecting and bacterial resistant that they can wear it to bed and have clearer, softer skin when they wake up. No other cosmetic company on the market can make a claim like that, and this and other factors make Jenuine Beauty the most unique skin-loving makeup on the market. In addition to the makeup, we have since developed several other lines of healthful products with organic creams, perfumes, and aromatherapy synergies as well. As time goes on we will continue to innovate and develop new products and formulas.

Thanks for taking the time to learn a little more about Jenuine Beauty Pure Minerals and Aromatherapy!

Best Regards,

Jenny Bingham C.E.O.